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Eric Schwartzman & Us
Thu, 2020-12-10 12:40

Digital marketing consultant Eric Schwartzman interviewed... Read more

VC Mark Suster on the Silent Benefits of PR
Wed, 2014-10-29 08:56

Mark has written about PR several times, with a positive POV. He... Read more

Facebook's the Spider, Publishers are the Flies
Tue, 2014-10-28 08:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

Is Mobile an Enemy of Content Marketing?
Fri, 2014-10-24 10:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Data Journalism is Hard
Tue, 2014-10-21 11:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Five Things Journos Know about PR...
Thu, 2014-10-09 09:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

Never Wear Orange to a Job Interview
Wed, 2014-10-01 15:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

F2F Tech Event in NYC: GetGeeked
Sun, 2014-08-24 19:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

Inside New York Times Tech Edit
Fri, 2014-08-22 12:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

TrendKite & PR Automation
Wed, 2014-08-20 21:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Blog Post Formulas
Thu, 2014-08-14 22:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

How to Stop Pissing Off Reporters
Thu, 2014-08-14 21:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

Robin Williams
Thu, 2014-08-14 21:31

Like you, we saw a crapload of recent keystrokes dedicated to Robin Williams. Not that he didn't deserve it, of course. Here's... Read more

Content Marketing eBook
Mon, 2014-08-04 09:58

Content marketing mavens are abuzz about an eBook from Lee Odden and Joe Pulizzi.... Read more

Your Baby is Ugly!
Mon, 2014-07-28 22:01

No agency wants to tell the client this. But March PR's Meredith L. Eaton may have found... Read more

The End Justifies the Means?
Thu, 2014-07-24 23:47

Maybe sometimes, argues Chris Conway of CHEN PR, an SWMS subscriber.... Read more

Reviewed: The New Yorker's New Online Look
Tue, 2014-07-22 13:31

The Guardian gives their New Yorker colleagues a thumbs-up on their new redesign and paywall. This might be a good... Read more

Native Ad Billboards in SF
Tue, 2014-07-22 12:53

As seen in Medium: Sharethrough bought billboards in San Francisco to promote this week's Native Advertising Summit.  We've seen some... Read more

Forrester: Is Content Marketing Failing?
Tue, 2014-07-22 12:48

Produced in conjunction with the Business Marketing Association and the Online Marketing Institute, a Forrester Research... Read more

Meet Tomasz Tunguz
Mon, 2014-06-23 22:40

We've been hearing a lot of good things about Tomaz Tunguz, a Redpoint Ventures partner and one of the more thoughtful VC bloggers... Read more

"Saved You a Click!"
Mon, 2014-06-23 22:24

We spotted this Jun. 17 March Communications post and took it... Read more

Christine Perkett's New Gig
Mon, 2014-06-23 21:59

The founder of Perkett PR launches SeeDepth, a boutique focused on measureme... Read more

A16Z's Next Great Concept
Mon, 2014-06-23 21:35

We all remember the Marc Andreessen big idea "software is eating the world." His notion of... Read more

Research
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Link Blog
Eric Schwartzman & Us
Thu, 2020-12-10 12:40

Digital marketing consultant Eric Schwartzman interviewed... Read more

VC Mark Suster on the Silent Benefits of PR
Wed, 2014-10-29 08:56

Mark has written about PR several times, with a positive POV. He... Read more

Facebook's the Spider, Publishers are the Flies
Tue, 2014-10-28 08:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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