Christine Perkett's New Gig

The founder of Perkett PR launches SeeDepth, a boutique focused on measurement and PR tech overall. Perkett PR will march on and Christine will probably straddle the two, the way LaunchSquad founders straddle the PR biz and their content marketing P&L, Original9. [LaunchSquad is a paid SWMS subscriber.]

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-08-20 21:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 22:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

Thu, 2014-08-14 21:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

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