Lessons Learned from The Forbes Cloud 100 'Rising Star' List

To nail that elusive company profile, make sure you’re studying the lists. Yes, one can apply for inclusion and what happens after that is something of a mystery. One can glean a lot from list results, however. For example, we recently studied a list within a list — the 20-company Rising Stars list within Forbes’s Cloud 100 — and here’s what we learned.

Cheat Sheet: 2020 Predictions

This cheat sheet is really two lists. In one we look at targets who predicted 2019 trends in 2018 in hopes they will do it again soon. In the other we look at targets who already have predicted 2020 trends, in hopes they revise them soon. Please share what you hear.

Before Pitching a Narrative, Mock One Up

Most in-house PR pros crave lengthy Tier 1 narratives focused only on their company. Agencies want them focused on the lucrative client. Mock-ups can help. Why not write — at length — the story you envision? We did just that for a subscriber and here’s what we learned.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Marker: About 'How' and 'Why'

It's been just five weeks since the soft launch of Marker, the new business publication from Medium. Based on an analysis of the 36 articles published so far, the content is predominatly business advice for startups -- and not appreciably different from what readers can find elsewhere.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Amazing Visual Storytelling from the New York Times

If you're interested in state-of-the-art storytelling, look no further than last week's special report from the New York Times. Titled "The Office: An In-Depth Analysis of Workplace User Behavior," it's not necessarily something to read -- it's something to play with.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2015-03-09 12:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 08:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 08:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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