Few Silicon Valley journalists have the experience of Therese Poletti. A fixture now at Marketwatch, Therese focuses much of her attention on the travails of bellwether tech firms, especially as the recession deepens. But she also looks at emerging technologies such as robotics and airship travel. Therese is looking for the unexplored angle, the story not told elsewhere. She's got good connections of her own -- but she's hungry to stand out in a competitive world. Can you help her? Join us on a special day, Friday, Jan. 16, 4p-4:30p EST/1:30p PST.

You may not recognize the name, but if you've got a B-to-B tech story to tell, you've got to join us for TechRepublic editor-in-chief Jason Hiner, Thurs. Jan. 22, 4p-4:30p EST/1p-1:30p PST. Facebook and Twitter have the right idea, but social media services like that don't quite cut it for IT product buyers. They want a mix of expert content mixed in a community of peers with whom they can discuss the issues of the day. That's what TechRepublic provides, and its formula seems to be working. TechRepublic gets many times the traffic than many traditional IT edit sites, according to Trafficestimate.com. Hiner says he gets 50 pitches a day. This is one site where it's truly worth it to break through.

Reporters like eWeek senior writer Chris Preimesberger are hard to find. He's technical, authoritative and extremely friendly to PR. His problem -- and yours -- is bandwidth. Chris is eWeek's storage reporter, but you also see him covering green/clean IT, network management, notebook PCs. Working for lean-and-mean eWeek isn't easy! Also remember that persuading Chris is one thing -- but he may never get around to writing the article. Learn how to "pull it all the way through" in this SWMS editorial teleconference -- Tues. Jan. 27, 1p-1:30p PST/4p-4:30p EST.

Douglas MacMillan ranks among the new breed of BusinessWeek tech reporters -- young, hungry and well-connected. He keeps his eye on social media and how it is changing the fundamentals of society. Douglas is on the prowl for big-picture themes, which is great news for PR. And BusinessWeek top management told us that they have big plans for Douglas -- so there's no better time than to get to know this up-and-comer and what he needs from PR. Join us -- Tues. Feb. 3, 1p-1:30p PST/4p-4:30p EST.

Senior writer Jon Fortt survived the latest round of layoffs and continues to track the tech industry giants for Fortune Magazine and Fortune.com. Join us on Tues. Feb. 10 (1p-1:30p PST/4p-4:30p EST) as Jon lays out exactly what fascinates him about covering the Microsofts, Oracles and IBMs of the business. Your clients are smaller than this? How do they affect the giants? And you've seen Jon's videos, right? He's always in need of creative video ideas -- so get yours ready and share it with him in this very important SWMS editorial teleconference.

It's tough to find a tech editor more experienced than CNET News executive editor Charles Cooper. Since 1982 he's tracked the growth of the tech industry and now is one of its most influential bloggers and podcasters. Each weekday he posts to his Coop's Corner blog and hosts the CNET News Daily Podcast. Charles is always on the hunt for the new angle and idea. And he knows it when he hears it. So come prepared: Tues. Feb. 17, 1p-1:30p PST/4p-4:30p EST.

Sramana Mitra is simply the most influential voice in enterprise technology today. She writes a column for Forbes.com and a blog for SeekingAlpha.com, and also runs a thriving consulting business. Sramana is driven by deep thinking and new ideas. Spare her the product pitches. Tell her something she doesn't know about enterprise technology -- especially something with a global bent -- and why she should spend some time with you or your client. She'll listen. Don't miss this one: Tues. Feb. 24, 1p-1:30p PST/4p-4:30p EST.

Most PR pros fixing to pitch Walt Mossberg really ought to be pitching Katherine (Katie) Boehret. Formerly Walt's assistant and now an experienced consumer tech product reviewer in her own right, Katie tends to review products that present a new high-tech way to do something you've always done the old-fashioned way. She seeks to empower the casual user while stripping away the jargon. Katie is an A-lister in every sense and you owe it to yourself and your clients to be with us. Save the date: Tues. Mar. 10, 1p-1:30p EST/4p-4:30p PST.