Why subscribe to Sam Whitmore's Media Survey?
Get beyond journalist bio basics. Effective tech PR pros pitch think like the journalists they're pitching. SWMS research, analyses and personal relationships help tech PR pros get inside the minds of the influential, be they reporters, bloggers, podcasters or broadcasters.
Reach reclusive reporters. Why is that reporter always "on deadline"? Why aren't your e-mails returned when you're sure you have a good story to pitch? The SWMS editorial teleconference series may hold some clues for you. Each week we speak for 30 minutes with a key journalist you'll want to know, or want to know better.
Perfect the "problem pitch". Is it the right length? Is it clear enough? Is it "news"? SWMS speaks with journalists constantly, and they tell us what they really think. In turn, through our reporting, analyses and teleconferences, we tell you.
Know the nuances of your top target pubs. SWMS has a 40,000-foot view of all the titles you and your clients care about. We do the research and glean the insights you would -- if only you had the time.
Capitalize on emerging tech media trends. RSS. Blogs. ID3 tags. Do you have the skills to keep pace with the media industry you're paid to follow? Let SWMS help cut through the clutter and turn down the noise.
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