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Teleconferences

  • SWMS Teleconference: Scott Budman, host, NBC TechNow
    2010-02-02 01:00

    SWMS Teleconference:  Scott Budman, host, NBC TechNow

    If only all TV journalists were as tech-savvy as NBC Bay Area’s Scott Budman. Or as responsive to PR.

    Your big challenge with Scott is, can you tell your story visually? Will it play well on TV? Scott does blog at NBCBayArea.com. But it’s got to work on TV. That leaves out just about all software. Gadgets? Good. Just about any hardware will do.

    Scott also says he’s interested in user-centric pieces, but he has so little time. He’s not going to shoot MOS footage except perhaps in front of an Apple store the night before the iPad goes on sale. So why not shoot some of your own, and send it to him along with a pitch?

    That’s our suggestion. But Scott makes many of his own in the notes to your right.

     

  • SWMS Editorial Teleconference -- Robin Wauters, TechCrunch
    2010-01-21 15:35

     

    Robin Wauters keeps an eye on the tech scene across the pond. He posts between five and six times a day on a variety of  topics ranging from VC to virtual goods.
     
    He’s happy to read your pitch but even if he likes your story idea, he may hand it off to another
    TC reporter, who may not like it as much.
     
    TechCrunch reporters use Yammer to coordinate with one another. To boss Mike Arrington, it’s all the same whether Robin writes the piece or anyone else on his staff. So that’s something to beware of if you’re looking to court Robin — or really, anyone else at TC.
     
     
    Robin works closely with Mike Butcher, who oversees all of TechCrunch’s European coverage. Study these notes: they’ll make a good travel guide for you.
     

     

     

  • SWMS Editorial Teleconference - Tech Edit Spotlight on SEO, with special guest Greg Jarboe
    2010-01-11 13:02

     

     
    Is the media turning a deaf ear to your supplications? The hell with 'em -- do it yourself. Our year begins with a 2010 update on search engine optimization with SEO-PR co-founder Greg Jarboe, himself a longtime veteran of the PR business. Google's new algorithms are but one change you'll need to know about. Look for many more hands-on workshops from SWMS as the new year unfolds. 
     
  • SWMS Editorial Teleconference: Peter Rojas, co-founder, GDGT
    2010-01-07 10:52

    Why should PR pros pay the least bit of attention to gdgt, a site that lacks an edit staff?

    Good question. The answer: gdgt is a wide-open platform where you can publish whatever relevant POV you want, so long as you identify your affiliation.

    And, the site is run by Peter Rojas and Ryan Block, already two-time winners in the tech media game.

    The site’s not even a year old yet, but don’t wait: introduce yourself — and your clients — to a platform of the future. Gdgt goes beyond the article, blog post or video. It’s a gadget community where “fans, folks and vendors” can mix it up.

     

     

  • SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit
    2010-01-05 14:59

    January 2010

    The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.

    For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.

    Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.

    Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!

     
     
  • SWMS Editorial Teleconference - Nick Barber, online video producer, IDG News Service
    2009-12-08 15:18

    Nick Barber, online video producer

    IDG News Service

    December 2009
     
    He's the IDG "influencer" you probably don't know much about. Yet his work is seen worldwide and gets traction few other IDG journalists can claim. Do you know the kinds of video segments Nick Barber cranks out each week during his "World Tech Update"? Does he accept B-roll? If so, what kinds? Which IDG brands carry his stuff? Get the answer to these questions and much more in this SWMS Editorial Teleconference.
     
  • SWMS Editorial Teleconference - Caroline McCarthy, CNET News
    2009-12-01 15:43

    Caroline McCarthy, CNET News

    December 2009
     
    Caroline McCarthy patrols a sweet beat: social media, digital advertising and e-commerce as driven by social media. There’s a lot of noise in those market segments, so it’s a good thing that Caroline is very specific in our notes below on the kinds of hooks PR can use to get her attention.
     
    Caroline also notes that CNET News readers fall somewhere between the super-enthusiasts who read the Mashables and Ars Technicas, and the disengaged lay people who depend on the New York Times to sort it all out. Some good insights here from a rookie reporter who more than holds her own at one of the industry’s premier titles.
     
     
     
          
     
  • SWMS Editorial Teleconference - Video Tools Workshop with David Strom
    2009-11-19 15:00
    SWMS Tool Workshop: Video, measurement
    with special guest presenter David Strom

     

    You know video is hot and getting hotter. But if you're in b-to-b, you're in a different game. Special guest David Strom demonstrates how online software demos have changed how companies like Symantec and Altiris get the word out. Also on the agenda: how best to get that tech video distributed far and wide... and a deep-dive on tools to help measure video success. 

     

     

  • SWMS Editorial Teleconference - Thomas Claburn, InformationWeek
    2009-11-16 22:00
    SWMS Editorial Teleconference
    Thomas Claburn, editor at large
    InformationWeek
    November 2009
     

    InformationWeek editor-at-large Thomas Claburn lays out his edit vision for 2010. His beat: Google and Microsoft, but there's some security on there, some cloud computing. Since just about every vendor contends with Google and Microsoft in some way, Claburn's views carry weight. Be with us as we learn what he's looking for from tech PR and one year winds down and another begins.

     

     

  • SWMS Editorial Teleconference -- Carter Lusher, SageCircle
    2009-11-16 22:00
    SWMS Editorial Teleconference
    Carter Lusher, lead analyst
    SageCircle
    October 2009sagecircle

     

    You’ll love reading these humorous and poignant AR-related thoughts from former Gartner analyst Carter Lusher, better known today as the lead analyst for SageCircle. Carter analyzes the analysts — with a heavy emphasis on Twitter and social media. We were surprised to learn that many industry analysts use Twitter to pick arguments with one another — even if they work for competing firms. That alone is worth a trip to SageCircle’s Twitter directory, now approaching 900 names. Super useful insight dead ahead — read on.