rebranding

SWMS Cheat Sheet: Which Reporters Cover Rebranding?

This might be the year one or more of your clients decide to rebrand. You could go to beat reporters who cover the company, but it's unlikely they would write about the rebranding as such. For this job you'd need a marketing-minded reporter. Here's a list of candidates, fresh as of Jan. 2018.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 07:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 08:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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