ShareableMetrics

SWMS Analytics Insights: Case Studies and Impact of Gating

In the SWMS piece to your right, we posited that case studies might not be worth the trouble of arranging — or writing — because few readers shared them on social. There’s more to it than that. Using the ShareableMetrics tool from ShareableMetrics the company, we’ve learned two additional things...

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Analytics Insights: Editorial Engineering

In the increasingly metricized world of PR, a widely shared hit is the best kind. And a tool from ShareableMetrics makes it a breeze to see whose work is resonating socially. SWMS spent time this week and learned a lot with this two-year-old tool, which happens to be named ShareableMetrics, just like the company.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 07:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 08:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

Pages