crypto

SWMS Tech Edit Spotlight: Crypto

For tech PR, “crypto” is here, finally. After years of hearing about it, many if not most agencies have clients somewhere in the space. Swaths of journalists cover it. Most exciting: crypto is now “baked in” — there’s a crypto angle to just about every aspect of tech edit, from gender to IoT.

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Tech Edit Spotlight: Fortune's 'The Ledger'

When you think of publications that spot trends early, does Fortune come to mind? It certainly should in the case of The Ledger, Fortune’s ongoing look at “Fintech and Blockchain.” We studied the last month’s worth of articles (48 in all) and spotted the following patterns:

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-10-01 12:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

Sun, 2014-08-24 16:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

Fri, 2014-08-22 09:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

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