AR

AR/VR: Shapes of Things to Come

The first company to sell virtual reality (VR) goggles and gloves, VPL Research Inc., was founded in 1985. How, then, can VR still be seen as an emerging technology? If you’ve ever applied a filter in Snapchat — and who hasn’t? — you’ve used augmented reality (AR). Why does AR seem so exotic?

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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