FT

Profile: The FT's 'How to Lead'

Perhaps you’ve seen How to Lead, the new weekly business leadership column from the Financial Times. It’s a showcase for executives with something compelling to say. Work & Careers editor Helen Barrett, who oversees the franchise, welcomes PR input but there are guidelines and we’ll get to them in a moment.

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Mar. 28, 2016

Former Fortune reporter Stacey Higginbotham last week launched her own email newsletter. It's called "Stacey Knows Things," and to no one's surprise it's focused on the Internet of Things. The first one contained a 362-word lead story (on Nest), a two-paragraph billboard for her 51st IoT podcast, and ten briefs structured much like the one you're reading right now.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2014-06-23 18:59

The founder of Perkett PR launches SeeDepth, a boutique focused on measureme... Read more

Mon, 2014-06-23 18:35

We all remember the Marc Andreessen big idea "software is eating the world." His notion of... Read more

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