Health and Healthcare 2016: Themes and Narratives

Last Spring when SWMS profiled financial services media, we saw journalists covering a vast bureaucracy coping with the impact of digital, while contending with government regulation. In 2016, the healthcare vertical is shaping up the same way. Broadcast and lifestyle titles focus on educating consumers with lots of digital trend-spotting.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.


Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
Tue, 2014-10-28 05:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

Fri, 2014-10-24 07:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 08:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more