Popsugar

Tech Edit Spotlight: PureWow

PureWow may not leap to mind among women's lifestyle publishers. It should. In 2015 its audience grew more than 300 percent. Its revenue more than doubled. "We completely blew past our numbers," says EIC Mary Kate McGrath. This is no mean feat considering fierce competition from Refinery29, Popsugar, HuffPo and countless others. 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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