CEO profiles

Our CEO Profile Cheat Sheet

Reading Adam Bryant’s brilliant final Corner Office column last month proved a painful reminder that CEO profiles are scarcer than ever. In August, editors from Forbes, Fast Company and ZDNet shared with us some reasons for the scarcity, which made for interesting reading but did little to placate CEO clients awaiting their 15 minutes.

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CEO Profiles, Parts 1 & 2

We've been studying CEO profiles lately -- because subscribers have been asking us to. Here's what we found. CEO profiles focus either on CEOs getting to the top, or the techniques they use to stay there. The getting-to-the-top pieces are almost always "Can They Do It" stories, portraying a CEO's quest to establish a new marketplace or vanquish entrenched competitors.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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