Ozy

New Tech Brings Broad Edit Labels -- and Pitch Possibilities

It's tougher than ever to determine who covers what in today's tech media. Beats and sections used to be simple. Most publications had ample staffs, and the technology they covered (laptops, networking, printers) were largely unambiguous and well-understood.

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Where Are All the Narratives?

Is the tech narrative endangered? Lately we've cased the web for the kinds of stories we used to see everywhere -- the 600-to-800 word news story about a tech company claiming to have built something better, cheaper or faster, or otherwise out to change the world. We found far fewer than we expected, even where they once were abundant.

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Millennial Media Mania

Trying to reach millennials? Join the club. This week we studied BuzzFeed, Fusion, Mic, Ozy, Quartz, Vice, Vocativ and Vox to map PR's path to tech coverage. Here's what we learned. Millennially-minded tech reporters build their beats around "culture" and "future." No pitch will work unless so tailored.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2014-06-23 18:59

The founder of Perkett PR launches SeeDepth, a boutique focused on measureme... Read more

Mon, 2014-06-23 18:35

We all remember the Marc Andreessen big idea "software is eating the world." His notion of... Read more

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