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NewFronts Presage Web Video's Future

Says Emarketer: the average American watches 76 minutes of web video each day. In the wake of 33 presentations at the 2015 NewFronts (which ended today), even more reasons to watch web video are on the way. This SWMS analysis can help refine your storytelling and sense of audience.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Thu, 2014-07-24 20:47

Maybe sometimes, argues Chris Conway of CHEN PR, an SWMS subscriber.... Read more

Tue, 2014-07-22 10:31

The Guardian gives their New Yorker colleagues a thumbs-up on their new redesign and paywall. This might be a good... Read more

Tue, 2014-07-22 09:53

As seen in Medium: Sharethrough bought billboards in San Francisco to promote this week's Native Advertising Summit.  We've seen some... Read more

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