Refinery29

How Fusion Tests Its Articles on Facebook and How You Can, Too

First there was "A/B testing," where a publisher would float two different headlines on their own site and go with the better one. That's still around, but nowadays it's all about "dark testing" on Facebook. TechCrunch does this, as do Refinery29, Fusion and many other titles that publish directly to the FB platform.

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Tech Edit Spotlight: PureWow

PureWow may not leap to mind among women's lifestyle publishers. It should. In 2015 its audience grew more than 300 percent. Its revenue more than doubled. "We completely blew past our numbers," says EIC Mary Kate McGrath. This is no mean feat considering fierce competition from Refinery29, Popsugar, HuffPo and countless others. 

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NewFronts Presage Web Video's Future

Says Emarketer: the average American watches 76 minutes of web video each day. In the wake of 33 presentations at the 2015 NewFronts (which ended today), even more reasons to watch web video are on the way. This SWMS analysis can help refine your storytelling and sense of audience.

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Profile: Christina Bonnington, Refinery29

"OMG, I'm a millennial," Tweeted Christina Bonnington this week, when she couldn't remember what a "keyboard typing machine" was called. The former Wired Gadget Lab writer, now the newly hired technology editor for Refinery29, doesn't really need to remember the word "typewriter" anyway. She's got an important new job these days, focusing on cool, useful technology that will fascinate Refinery29's 22 million monthly readers.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-10-01 12:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

Sun, 2014-08-24 16:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

Fri, 2014-08-22 09:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

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