Threatpost

How to Pitch The Parallax

Keep an eye on The Parallax, a security-and-privacy site launched six months ago this week. Editor Seth Rosenblatt has recruited an all-star freelance cast largely hailing from IDG (Dan Tynan, Kristin Burnham, Grant Gross, Juan Carlos Perez) and CNET/ZDNet (Charles Cooper, Declan McCullagh).

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Pitching Security Stories: Mission Impossible?

Never before have we seen PR pros struggle so mightily to land security coverage in business publications. Considering that businesses will spend $76 billion on cybersecurity in 2015 and $155 billion by 2019 (say Cybersecurity Ventures and Gartner), you'd think business editors might care to address where that money might be spent. Yet they don't. "I think there are lots of reasons why, not the least of which is that security journalists have become crime reporters," says a veteran security PR pro, who asked to remain anonymous. 

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