Wall Street Journal

For Editors, Brands and Agencies, Storyful Comes of Age

 

No matter how many web sites you read this year, the most memorable content you saw on the Internet probably came through social. This is the case even for content pros such as editors and brand managers. Now imagine you're on deadline and want to incorporate a photo, Tweet or video into your own content without risking embarrassment or a lawsuit -- or both. 

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2016: Trends and Opportunities

 

If anyone knows for sure what "mobile content" will look like next year, it should be Forbes, with several apps already out and more on the way. But even Forbes doesn't. That's why last month it held an internal "100% Mobile Day" in which reporters, editors and folks from the sales and PR side brainstormed what "Forbes for your phone" might look like.

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News Corp.'s Storyful: A Toolbox for Social Storytelling

What brand springs to mind when you think of News Corporation? Fox News? Wall Street Journal? One day that brand may be Storyful. Purchased by News Corp. in December 2013 for $25 million, Storyful helps media brands -- and for that matter all brands -- discover, verify and acquire the rights to social media content.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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