Daily Dot

Inside 'The Kernel'

Few tech blogs also publish a weekly e-magazine. The Daily Dot does. It's called The Kernel, and it's well worth reading and pitching. "I don't get a lot of pitches for this, I think because we don't necessarily do a ton of stuff that PR professionals consider easy to pitch," says Kernel editor Jesse Hicks.

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Profile: Taylor Hatmaker, The Daily Dot

Taylor Hatmaker isn't just The Daily Dot's tech editor, or just another ReadWrite alumnus that landed somewhere else. She's emblematic of so many post-PR player-coaches we see today in the "millennial" publications (and before we know it, everywhere else). She can report, write and edit, with a refined sense of audience and keen differentiation from competitors.

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Media's New Games: Attention, Engagement

In simpler times, consumer titles, business titles, trades and verticals comprised the entirety of media. Editors and publishers researched their audience and served it. Today a subtler framework is emerging that over time will change how PR shapes pitches and woos influencers. Successful publishers today produce either attention products or engagement products -- or both in tandem.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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