Daily Dot

Inside 'The Kernel'

Few tech blogs also publish a weekly e-magazine. The Daily Dot does. It's called The Kernel, and it's well worth reading and pitching. "I don't get a lot of pitches for this, I think because we don't necessarily do a ton of stuff that PR professionals consider easy to pitch," says Kernel editor Jesse Hicks.

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Profile: Taylor Hatmaker, The Daily Dot

Taylor Hatmaker isn't just The Daily Dot's tech editor, or just another ReadWrite alumnus that landed somewhere else. She's emblematic of so many post-PR player-coaches we see today in the "millennial" publications (and before we know it, everywhere else). She can report, write and edit, with a refined sense of audience and keen differentiation from competitors.

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Media's New Games: Attention, Engagement

In simpler times, consumer titles, business titles, trades and verticals comprised the entirety of media. Editors and publishers researched their audience and served it. Today a subtler framework is emerging that over time will change how PR shapes pitches and woos influencers. Successful publishers today produce either attention products or engagement products -- or both in tandem.

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