Vocativ

Millennial Media Mania

Trying to reach millennials? Join the club. This week we studied BuzzFeed, Fusion, Mic, Ozy, Quartz, Vice, Vocativ and Vox to map PR's path to tech coverage. Here's what we learned. Millennially-minded tech reporters build their beats around "culture" and "future." No pitch will work unless so tailored.

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Media's New Games: Attention, Engagement

In simpler times, consumer titles, business titles, trades and verticals comprised the entirety of media. Editors and publishers researched their audience and served it. Today a subtler framework is emerging that over time will change how PR shapes pitches and woos influencers. Successful publishers today produce either attention products or engagement products -- or both in tandem.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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Mon, 2014-06-23 18:59

The founder of Perkett PR launches SeeDepth, a boutique focused on measureme... Read more

Mon, 2014-06-23 18:35

We all remember the Marc Andreessen big idea "software is eating the world." His notion of... Read more

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