Ad Age

Opportunity Awaits as HuffPost, Ad Age Put the Squeeze on Contributed Content

There’s subtle PR opportunity in the wake of last week’s sad news from HuffPost and Ad Age. HuffPost officially shuttered its long dormant contributor platform, which allowed approved contributors to publish at will. On the other hand, HuffPost simultaneously launched HuffPost Opinion and HuffPost Personal...

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Profile: Alex Kantrowitz, BuzzFeed News

Here's another profile of an unpitchable editor. Stop the madness! Right? Well, we learned quite a bit in our conversation with BuzzFeed senior technology reporter Alex Kantrowitz. He’s an inspirational 30-year-old who more than holds his own in one of tech media’s most powerful investigative shops.

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Analysis: As Home Pages Fade, You and the Clients Need to Talk

PR pros, read carefully: does this sound like reality to you? People visit web sites to read what interests them. Realizing this, you pitch stories these visitors might read. When they do, the visitors might buy a product or service mentioned, or share the article with others. This indeed may be reality but is less so every day.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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Thu, 2014-08-14 18:31

Like you, we saw a crapload of recent keystrokes dedicated to Robin Williams. Not that he didn't deserve it, of course. Here's... Read more

Mon, 2014-08-04 06:58

Content marketing mavens are abuzz about an eBook from Lee Odden and Joe Pulizzi.... Read more

Mon, 2014-07-28 19:01

No agency wants to tell the client this. But March PR's Meredith L. Eaton may have found... Read more

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