Tue, 2018-01-23 05:42
Sam
Opportunity Awaits as HuffPost, Ad Age Put the Squeeze on Contributed Content
There’s subtle PR opportunity in the wake of last week’s sad news from HuffPost and Ad Age. HuffPost officially shuttered its long dormant contributor platform, which allowed approved contributors to publish at will. On the other hand, HuffPost simultaneously launched HuffPost Opinion and HuffPost Personal...
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Here's another profile of an unpitchable editor. Stop the madness! Right? Well, we learned quite a bit in our conversation with BuzzFeed senior technology reporter Alex Kantrowitz. He’s an inspirational 30-year-old who more than holds his own in one of tech media’s most powerful investigative shops.
Few contributed content gatekeepers seek compelling submissions more than Ad Age’s Ellis Booker. He spent 36 minutes on the phone with us, explaining how PR pros can get to “yes.” He sent an email beforehand asking if he needed to prep for the call.
When one thinks of Ken Wheaton, novels might come to mind. Ken has written three of them. If you track his LinkedIn page, you know he’s a contract editor with Think with Google. Odds are, though, you remember Ken from his 16 years with Ad Age. 
PR pros, read carefully: does this sound like reality to you? People visit web sites to read what interests them. Realizing this, you pitch stories these visitors might read. When they do, the visitors might buy a product or service mentioned, or share the article with others. This indeed may be reality but is less so every day.
