Backchannel

Notes from the Field, May 15, 2015

[Learned lots this week in meetings with editors and subscribers. Here are this week's notes from the field. Hope you enjoy. Please let us know if you like this format and how we can make it better.] 

First, the newsy stuff. Business Insider is close to launching a consumer tech publication that will offer news, reviews and analysis with the 'tude we have come to expect from BI.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Backchannel and the Rise of Agenda-Setter Publications

Clickbait and native advertising may be remembered as 2014's big themes, but a third one -- the emergence of "agenda setter" publications -- will affect PR the most. The latest agenda setter is Backchannel, the "lithe, nimble center for meaningful, fun tech writing" launched this week and edited by former Wired and Newsweek scribe Steven Levy.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-08-20 18:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 19:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

Thu, 2014-08-14 18:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

Pages