PR

Book Review: Jason Kincaid Dishes on PR, and Reporters, Too

Former TechCrunch reporter Jason Kincaid has written a book you'll want to read. Available now as an Amazon e-book and later this month as a paperback, "The Burned-Out Blogger's Guide to PR" was written for startup CEOs looking to hire PR pros, or to do PR themselves because, hey, how hard can it be? 

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When PR Won't Speak on the Record

Under what circumstances should PR converse with reporters on background, and NOT on the record? Tech edit veteran Larry Seltzer, now a busy freelancer, has noticed that PR routinely takes him off the record for even routine responses. He wonders why, and so do we.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Tue, 2014-07-22 09:48

Produced in conjunction with the Business Marketing Association and the Online Marketing Institute, a Forrester Research... Read more

Mon, 2014-06-23 19:40

We've been hearing a lot of good things about Tomaz Tunguz, a Redpoint Ventures partner and one of the more thoughtful VC bloggers... Read more

Mon, 2014-06-23 19:24

We spotted this Jun. 17 March Communications post and took it... Read more

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