Used bookstores are fun to visit. Who knew that advertising advice written in 1942 would be useful for tech PR more than 75 years later? “How to Write Advertising” was written by an ad pro, Kenneth M. Goode. Miraculously, it’s still in print and available on Amazon. It’s worth the read.
TC Currie says: "I’ve cut way back on conferences this fall -- down from eight (!!!) last year.. With dozens, if not hundreds of talks, each conference takes a lot of prep (unpaid time, BTW). I do a lot of pre-planning to ensure I get the maximum output out of each experience (read: articles my editor will pay for)."
I was honored to be asked by an SWMS subscriber to do a valet session on Sharpening Up Media Pitches. Boy was it fun. (I can’t share all of my musings (because the client paid for them, after all), but wanted to share the top three.
We asked David Strom to respond to the same questions that TC Currie answered last month. David, a regular contributor to SWMS, was the founding editor-in- chief of CMP’s Network Computing, a previous editor-in- chief with Tom’s Hardware, and currently runs the Inside Security email newsletter.
There’s long been a divide between techies and non-technical folks who can’t understand new technology. The early success I had in my career came not just from my ability to code, but from my ability to translate between these two groups. That skill was a mainstay throughout the 20+ years I spend in software development.
Our readers had a lot to say about our open letter written from a fictitious B2B agency to a well-meaning fictitious client. A lack of candor often plagues an agency-client relationship after the glow of the kickoff has faded. Our open letter was designed to let agency leaders say what was on their minds.
Last week we published an open letter from a fictitious agency to a fictitious client, urging it to recognize new and daunting realities. We didn’t promote it in last week’s emailer because, frankly, we weren’t sure we should have published it. After all, we analyze tech media for a living. Dispensing business advice to PR agencies isn't something you ask us to do.
Fast Company senior writer Christina Farr teed off on PR last week. Stated her Nov. 23 Tweet: "PR needs to innovate in 2017: Press releases, embargoes, mail-merge all need to be a thing of the past. Not how journalists work anymore." Considering that Christina once worked in PR herself (Eastwick), her complaints carry extra weight.
AI is it in Silicon Valley these days. But what exactly is it? Is bot coverage a fad? Who are the influencers? And when can I buy a synth? We'll be producing a special report next month on AI edit, an influence map and all the goodies. Meanwhile, based on our conversations, one might want to consider the following...