Promoted last month from deputy editor to editor of the Wall Street Journal's CIO Journal, Steve Rosenbush has plans. He's made a job offer to a well-known IT journalist and hopes to make an announcement imminently. He's working on CIO Journal "cross-platform projects" that will run across print and digital. He's been talking with producers about a bigger CIO Journal role in WSJ Video.
If you were buying native advertising from a media brand, you'd want that brand to make the native ad content as visible as possible, right? That's why we were surprised to discover this week that many leading media brands don't always ensure that their native ads show up in their own search results.
If you've been looking for a backdoor to "thought leadership" coverage in the Wall Street Journal, here's a good one for you -- the C-Suite special report series. The latest one ran this this week in print and online; the next one is due Feb. 23. The good news is, the focus is as wide as the Kansas plains; you could pitch damn near any executive profile and have a shot.