WSJ

Tech Edit Spotlight: WSJ Journal Report

Once again we shine the Tech Edit Spotlight on Journal Report. Senior editor Larry Rout and his team plan to produce 55 special reports in 2015 related to small business, wealth management, retirement, energy, leadership and healthcare. In a way it's unfair to tease you about Larry's operation because he believes PR provides scant value 99 percent of the time. But when it comes to the WSJ, even a one-percent chance is high enough for us to proceed.

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CIO Journal 2015: New Chief, Fresh Plans, Same Focus

Promoted last month from deputy editor to editor of the Wall Street Journal's CIO Journal, Steve Rosenbush has plans. He's made a job offer to a well-known IT journalist and hopes to make an announcement imminently. He's working on CIO Journal "cross-platform projects" that will run across print and digital. He's been talking with producers about a bigger CIO Journal role in WSJ Video.

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Good Luck Finding Native Ad Content with Search Engines

If you were buying native advertising from a media brand, you'd want that brand to make the native ad content as visible as possible, right? That's why we were surprised to discover this week that many leading media brands don't always ensure that their native ads show up in their own search results.

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Inside WSJ's C-Suite Special Reports

If you've been looking for a backdoor to "thought leadership" coverage in the Wall Street Journal, here's a good one for you -- the C-Suite special report series. The latest one ran this this week in print and online; the next one is due Feb. 23. The good news is, the focus is as wide as the Kansas plains; you could pitch damn near any executive profile and have a shot.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Thu, 2014-08-14 18:31

Like you, we saw a crapload of recent keystrokes dedicated to Robin Williams. Not that he didn't deserve it, of course. Here's... Read more

Mon, 2014-08-04 06:58

Content marketing mavens are abuzz about an eBook from Lee Odden and Joe Pulizzi.... Read more

Mon, 2014-07-28 19:01

No agency wants to tell the client this. But March PR's Meredith L. Eaton may have found... Read more

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