diginomica

Dreamforce Coverage Deconstructed

San Francisco will uncoil when Dreamforce ends today. Las Vegas can handle 160,000 people. South of Market can't. Salesforce did what it could, renting a cruise ship to house attendees. For our part we learned a lot by studying Dreamforce coverage -- including the nine-step process by which CEO Marc Benioff prepared his keynote speech. Every client should consider using this process as well.

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Tech Edit Spotlight, Part 2: Financial Services

Few other business segments face change as do banking, finance, securities and insurance (or BFSI, as it is known). The media that follows it is changing, too. Tax and stock advice will be with us forever. But a growing number of financial titles read more like TechCrunch every day. They need to, because new technology is changing -- and in some cases threatening -- business fundamentals across BFSI segments. 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Tech Edit Spotlight Pt. 1: Financial Services

Clouds, smartphones and wearables have transformed the world of financial services. Banks and brokerages battle crowdfunded lenders and robo advisors, using M&A, partnerships, FUD and every other weapon available. “Financial services companies are at the center of the tension between productivity and innovation and security and compliance,” Box CEO Aaron Levie told TechCrunch's Ron Miller.

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Diginomica's Differentiated, Global View

 

You won't see anything about Heartbleed this week on Diginomica. Unlike most IT sites, it doesn't blow with the wind. Diginomica instead operates as a user-focused consultancy that knows what it knows and sticks to that. While it does have tech sections on cloud, analytics and mobile , it packages its business coverage...

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Sun, 2015-05-24 15:07

It stands for Free Software-Enabled Marketplace. Zenefits and Contently are two examples; the genre is coming on strong. Tomasz Tunguz... Read more

Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

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