A while back we got a valet request about Timothy Prickett Morgan. The PR pro knew he was an influencer; the client was skeptical. How big and how valuable was the EnterpriseTech audience? Was "TPM" worth pitching? She needed evidence.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.