Steve Hargreaves is a no-nonsense reporter who came of age before the era of snark. He writes clearly and never without lots of attribution and empirical backup. He's not accustomed to choosing his stories from unsolicited PR pitches. That doesn't mean he won't listen.
Chanelle Bessette is into month seven and blooming as an SF-based Fortune reporter. "I really appreciate it when PR people think big, with big names and bold ideas," she says. "Interesting backstories are great -- though b-to-c is easier than b-to-b" because executive names are more recognized and their products are easier to use.