Re/code

Profile: Arik Hesseldahl, Re/code

Anyone who has cold-pitched Re/code senior editor Arik Hesseldahl knows he can be, well, kind of cranky. "I've given up trying to give advice on how to pitch me," Arik tells us. "No one ever follows it and the ones who need it most never seem to see it. I tend to work more readily with people I have a relationship with and who know and get what I do.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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