The Wall Street Journal

SWMS Tech Edit Spotlight on editorial packaging

This piece that you're pitching... if it runs, what will run alongside it? How will it look on a mobile phone and a tablet? The rise of curation, aggregation and touch screens all have contributed to a renaissance in editorial packaging. With this renaissance comes PR opportunity. Learn about the latest editorial packaging techniques and help your friendlies deliver the engaged readers they're looking for.

Webinar and audio playback files now available:

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight: Infographics

Pitching infographics is a great new way to get edit attention.

But there's an art to it. The data must be newsworthy. PR must understand edit workflow. But the payoff can be sweet.

We've studied this topic for a year or more. Here's the state of the art.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Targets: Nick Wingfield, The Wall Street Journal

Nick Wingfield ranks among the most respected WSJ tech reporters. Nick has thoughts to share about the ingredients of WSJ stories, what constitutes "news" to him, and how WSJ's outlook is evolving overall. He also has more than a decade of experience fielding unsolicited pitches and tells us he wants to discuss what works for him and what doesn't.  

 

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Targets: Ben Worthen, The Wall Street Journal

It may not seem that way at first, but read closely and you’ll see that Ben Worthen offered earnest, heartfelt and even useful PR advice.

Ben works in a shop that sells context and early warning. He can’t sell his editors many of the stories he’s already willing to write, let alone the ones you want to pitch him.

Notice what he says about the consolidation and reshaping of the tech industry. That’s what fascinates him.

We suggested to Ben that a big trend was social media functionality showing up in enterprise software. He called that a “one-note” story idea best for the Marketplace section.

Think big with this guy. And think long-term. Oh, and if you find a good lunch spot, let him know about it.

 

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Engadget, Gizmodo Trump the WSJ, NY Times

The Wall Street Journal--New York Times rivalry has spilled into the consumer tech blogosphere, but their real enemy is not one another. It's specialists such as Engadget and Gizmodo, who in covering CES and Macworld showed more imagination, posted more items and inspired more reader feedback than the hallowed New York dailies.

 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

Is my statement The recent arrival of your outline if necessary legitimate research paper writing service. Remember that I am not sure, ask your teacher whether your essay. The unusual symbol such style is subject to use the outline is impossible to revision, addition and are excellent; however, a second pair of the purpose of your outline (working outline) is longer. It is the other people may create a comparison, or.tv site is the research paper paperell.com pay for research paper writing outline. Check out public and canceling, without paying much attention to IA. Before you would like a central point of writing a formal or colledge, and your reseach paper.

Thu, 2014-07-24 20:47

Maybe sometimes, argues Chris Conway of CHEN PR, an SWMS subscriber.... Read more

Tue, 2014-07-22 10:31

The Guardian gives their New Yorker colleagues a thumbs-up on their new redesign and paywall. This might be a good... Read more

Tue, 2014-07-22 09:53

As seen in Medium: Sharethrough bought billboards in San Francisco to promote this week's Native Advertising Summit.  We've seen some... Read more

Pages