native advertising

Native Ads: They've Arrived. Here is Why You Should Care.

July turned out to be hot for native advertising. The New York Times this week launched native ad operations in London. On Jul. 21 in San Francisco, Sharethrough will stage its annual native advertising summit, reaping $1,450 per ticket for an eight-hour event.

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Good Luck Finding Native Ad Content with Search Engines

If you were buying native advertising from a media brand, you'd want that brand to make the native ad content as visible as possible, right? That's why we were surprised to discover this week that many leading media brands don't always ensure that their native ads show up in their own search results.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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