Vauhini Vara is not your typical "target." You may remember her as among the first Wall Street Journal reporters to cover Facebook and Twitter. In 2008 she left WSJ for the University of Iowa and a Master's Degree in creative writing. In 2013 she launched the Currency blog at NewYorker.com and oversaw the site's business section.
The New Yorker
Event season is heating up. Gigaom this month will announce the speaker lineup for Gigaom Change, its first F2F event under the leadership of CEO Byron Reese. The New Yorker is also getting into the tech event business with the debut of the New Yorker TechFest, chaired by the widely-respected New Yorker editor David Remnick.
Even before the Apple Watch arrives, "design" has come to dominate the hive mind. (The latest evidence: this week's 16,628-word New Yorker profile of Apple chief designer Jony Ive.) Wearables, car tech and IoT -- three of today's top tech trends -- all owe themselves to design. Smart VC firms are hiring designers-in-residence. Yet editorially, the rise of design is easy to miss.
Many in PR rejoiced when Vauhini Vara arrived last summer to edit the business blog -- Currency -- at the New Yorker. Having spent years covering tech for the Wall Street Journal in San Francisco, Vauhini understood Silicon Valley startups and culture better than most reporters -- and definitely more than the folks back east at the New Yorker.