The New Yorker

Profile: Vauhini Vara, freelancer

Vauhini Vara is not your typical "target." You may remember her as among the first Wall Street Journal reporters to cover Facebook and Twitter. In 2008 she left WSJ for the University of Iowa and a Master's Degree in creative writing. In 2013 she launched the Currency blog at NewYorker.com and oversaw the site's business section.

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Fall '16 Event Season Unfolding

Event season is heating up. Gigaom this month will announce the speaker lineup for Gigaom Change, its first F2F event under the leadership of CEO Byron Reese. The New Yorker is also getting into the tech event business with the debut of the New Yorker TechFest, chaired by the widely-respected New Yorker editor David Remnick.

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SWMS Special Report: Design

Even before the Apple Watch arrives, "design" has come to dominate the hive mind. (The latest evidence: this week's 16,628-word New Yorker profile of Apple chief designer Jony Ive.) Wearables, car tech and IoT -- three of today's top tech trends -- all owe themselves to design. Smart VC firms are hiring designers-in-residence. Yet editorially, the rise of design is easy to miss. 

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Profile: Vauhini Vara, NewYorker.com

Many in PR rejoiced when Vauhini Vara arrived last summer to edit the business blog -- Currency -- at the New Yorker. Having spent years covering tech for the Wall Street Journal in San Francisco, Vauhini understood Silicon Valley startups and culture better than most reporters -- and definitely more than the folks back east at the New Yorker. 

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The New Yorker Launches Science & Tech Section; Owen Thomas Joins ReadWrite as EIC

The New Yorker this week launched a new science and tech section edited by former BuzzFeed tech editor Matt Buchanan.

Less than six months after hiring Dan Lyons as editor-in-chief, ReadWrite has a new edit boss.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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Wed, 2014-10-01 12:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

Sun, 2014-08-24 16:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

Fri, 2014-08-22 09:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

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