content marketing

Skyword's Biggest Story Yet

It's showtime for Skyword. Founded in 2010 and facing fierce competition, the Boston-based content marketer has gone all-in with new partner Robert McKee, a world-famous, 75-year-old storytelling expert whose students have gone on to win 60 Oscars and 200 Emmys.

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Content Marketing Going Great in B2C. In B2B, Not So Much

While B2C content marketing is set to explode next year, B2B content marketing isn't -- and the divide seems to be widening. In this week's two-article SWMS special report, we look at trends in each and how they might affect PR agencies and tech brands in 2016.

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Outbrain's Quest for Excellence in Content Marketing

As an intermediary between publishers who crave traffic and content creators who crave an audience, Outbrain stands to benefit from the content boom more than any other single company. Hoping to improve the quality of brand content everywhere, Outbrain just published "An A-Z Guide to Brand Publishing," an e-book containing wisdom you'll appreciate and want to use in your own roles as storyteller and facilitator.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 05:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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