infographics

Got data? Of course you do. Can you use it as a pitch tool? Sure you can. It won't be easy, at least to start. But it will be worth it in the end.

In which month are LinkedIn members most often promoted? During which month should you ask for a raise?

Would you read articles like these?

We've seen the rise of infographics. We are also beginning to see the end of their novelty. 

Now that infographics are everywhere, what makes for a good one?

• Color?
• Typography?
• Structure?

What makes an infog viral? Column Five Media co-founders Jason Lankow and Ross Crooks join us to look at a wide selection of infographics, discuss design and implementation.

Included in this post:

Audio, webinar and iPad playback files, as well as transcripts from both the SWMS Tech Edit Spotlight AND the follow-up Friday Morning Offsite with subscriber Q & A with ColumnFive's Ross Crooks and Sam Whitmore.

Here are the latest feeds from @SWMSTweet in case you missed  them:

(Not a member? @SWMSTweet is available for all of our News and Research subscribers. Contact sam @ mediasurvey.com to be included.)

Can a cogent 60-second animation cost only $5K?

Mashable co-editor Ben Parr is as prolific as they come.

Cranks out copy. Steers the site strategically. Plans events. 

The truth is, Ben loves science. His ambitions exceed those of any web site.

Learn more about how Ben thinks -- how he sees the evolution of the web -- and how PR pros can rise above the din.

Audio and Webinar links now available.

Fast Company remains one of the Tier 1 tech targets for PR. Deputy editor Tyler Gray is a key decision-maker. He also has deep experience in producing the infographics which increasingly populate the magazine and web site. Expect lots of discussion on infogs and how PR can help FC produce its best.

Visualization and storytelling. This was, and remains, good news for PR. What has Nick learned during his first year at Bits? What are his revised goals, and the associated PR opportunities?

The FT's new b-to-b tech section -- "The Connected Business" -- debuts Sept. 15 in print and online. FT veteran Paul Taylor will edit the section and write a new column on home-office and SMB topics.

Pitching infographics is a great new way to get edit attention.

But there's an art to it. The data must be newsworthy. PR must understand edit workflow. But the payoff can be sweet.

We've studied this topic for a year or more. Here's the state of the art.