vendor media

SWMS Alert: Cisco's "The Network"

Check out Cisco’s newly launched content site, “The Network.” If you've got a seven-figure budget, this is how it's done. The site showcases how much engagement a given item has generated. Readers can easily share content on Twitter and Facebook and embed a widget into their web site. Among the site's many freelance contributors are names you know: Bill Bulkeley. Betsy Corcoran. Marc Gunther. Steve Wildstrom. Herding these cats is former Forbes.com editor Wendy Tanaka. Cisco even has three IT pros dedicated to the site's infrastructure.

With all this, what does success look like?

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SWMS Profile: Jon Brodkin, senior editor, Network World

Jon Brodkin digs deep on cloud and virtualization and if you're Microsoft or VMware, you already enjoy big coverage. But what about the subtleties of these hot trends? How does a small company break through?

For his Twitter followers, Jon's news sense -- and skepticism -- are legendary. He also has quite a few views about PR.

Audio and webinar playbacks now available.

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SWMS Profile: Laurianne McLaughlin, online managing editor, CIO.com

Laurianne McLaughlin doesn't write as much as she used to but has gained influence, as home page editor at CIO.com and custodian of the virtualization and cloud computing "drill down" sections.

CIO is a tough nut to crack but less so if you've got some chops in social media and clients who can hook you up with front-line IT pros. Laurianne's biggest job: to differentiate CIO's coverage.

Can you help her?

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SWMS Alert: Cisco's Edit Stars

What do Bill Bulkeley, Betsy Corcoran, John Dodge and Marc Gunther have in common?

These veteran business journalists all have turned up as freelance writers for Cisco.

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SWMS Editorial Teleconference - Heather Clancy, GreenTech Pastures, ZDNet

Former CRN EIC Heather Clancy is now an expert in clean tech/green tech, and enthusiastically wants to discuss the PR possibilities with you. She posts multiple times a day. Learn what she wants and needs, and what makes for a clean/green story in today's changing edit world.

 

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SWMS Editorial Teleconference: Harry McCracken, Technologizer

Embarking on his third year at the helm of Technologizer, Harry McCracken will take us behind the scenes at one of the industry's most successful tech blogs. As successful as he is, Harry remains approachable, but his success raises the bar for tech PR pros. Here are the latest keys to pitching paydirt.

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SWMS Research and Insights: Vendor Media - publish yourself

A collection of vendor media examples and news.

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