Computerworld

SWMS Tech Edit Spotlight: SEO trends and tips 2012

With special guests:
Mike Vizard, contributing editor IT BusinessEdge
Scot Finnie, EIC, Computerworld.com

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SWMS Tech Edit Spotlight on Tech Freelancers

 

Freelancers are a special breed with special needs.

We'll spotlight several you'll want to get to know with tips on how work with them successfully.
 

 

  

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SWMS Tech Edit Spotlight: Editorial Art Departments

.Read on for insights about:

  • workflow among editors and artists
  • which story types get access to the artists and which don't
  • trends in page design and SEO
  • impact of tablets
  • tools and forms that presage "graphics self-service" for reporters and editors

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SWMS Editorial Teleconference - Keith Shaw, multimedia content editor, IDG

Veteran tech editor Keith Shaw now oversees multimedia for Computerworld and CIO in addition to Network World. Does this mean a triple-dipping opportunity for PR? Keith walks us you through his new responsibilities and point out new tech PR pitching opps. He also discusses what he's learning about production and distribution and speculates on what lies ahead for him and for IDG in 2011.

Audio and webinar playbacks now available:

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SWMS Facebook Group & @SWMSTweet: Latest Feeds

 The latest feed including insights from/on BusinessInsider, Computerworld, New York Times, TechCrunch, Gigaom and more...

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SWMS Analysis: Android Edit -- Wicked Hot

If you've got an Android angle, pitch it.
 

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SWMS Analysis: Twitter Analysis Our Way

It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.

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SWMSTweet & Facebook: 3/11/10 – 3/28/10

IDG edit. dir. John Gallant: Social media drives between 10%- 25% of IDG's enterprise site traffic. IDG's home pages (IW.com, CW.com) get more traffic than its other pages.

The era of "vendor-as-publisher" is here. The trick: finding vendors who grasp publishing's editorial values: clarity, credibility, service.

Got 2 min. to see some good vendor content? It's a primer on botnets -- funny, smart, with a call to action. http://bit.ly/bkfE7h 

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SWMS Coverage Analysis: Apple's iPad

The techiest journalists delivered the best iPad coverage today. Hands down.

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SWMS Research and Insight: A look at unified communications reporting

An overview of unified communications reporting in the trades:

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