contributed content
SWMS Targets: Eric Lundquist, eWeek
Submitted by Christy Whitmore on Fri, 2011-10-07 12:27
Eric Lundquist, VP, contentHighlights:
- The coming eWeek redesign
- New video opportunities
- The problem with PR-contributed content
SWMS Targets: Matt Vella, senior editor, Fortune.com
Submitted by Christy Whitmore on Thu, 2011-09-22 08:25
New to Fortune.com, senior technology editor Matt Vella joins us to discuss his goals -- the importance of people and innovation among them. Read on.
SWMS Friday Morning Offsite: Contributing content to SMB sites
Submitted by Christy Whitmore on Fri, 2011-09-16 13:57Contributing Content to SMB Sites
Wouldn't it be great to place all of your marketing content in SMB sites such as Amex OPEN FORUM, AllBusiness.com and the rest? We've been talking to the gatekeepers and we're happy to say there might be a way.
Special Guest:
Fredric Paul, AllBusiness.com
plus audio interview highlights from our conversation with
Scott Roen, AMEX OPEN Forum
SWMS Editorial Teleconference - Chris Preimesberger, eWeek
Submitted by Christy Whitmore on Tue, 2011-06-07 21:00
Few reporters are savvier -- and friendlier to PR -- than eWeek's Chris Preimesberger. Join us as we learn how eWeek has reshaped its agenda in the face of shrinking staff and heightened competition, and what Chris's priorities are - specifically storage and Big Data - as we approach the backstretch of 2011.
SWMS Editorial Teleconference - Eric Savitz, SF Bureau Chief, Forbes
Submitted by Christy Whitmore on Tue, 2011-05-10 13:55
Eric Savitz has settled in as Forbes's new SF bureau chief. How is he distinguishing Forbes from its competition?

Does Forbes's new focus on curation and crowdsourcing affect its definition of news?
Eric has empathy for PR and will provide practical insights for you.
SWMS Editorial Teleconference - Laurianne McLaughlin, online managing editor, CIO.com
Submitted by Christy Whitmore on Thu, 2011-01-13 13:19
Laurianne McLaughlin doesn't write as much as she used to but has gained influence, as home page editor at CIO.com and custodian of the virtualization and cloud computing "drill down" sections.
CIO is a tough nut to crack but less so if you've got some chops in social media and clients who can hook you up with front-line IT pros. Laurianne's biggest job: to differentiate CIO's coverage.
Can you help her?
SWMS Alert: FT's "The Connected Business" Debuts Sept. 15
Submitted by Sam Whitmore on Mon, 2010-08-09 07:11The FT's new b-to-b tech section -- "The Connected Business" -- debuts Sept. 15 in print and online. FT veteran Paul Taylor will edit the section and write a new column on home-office and SMB topics.![]()
SWMS Editorial Teleconference - Eric Hellweg, editor, HarvardBusinessReview.org
Submitted by Christy Whitmore on Thu, 2010-06-24 17:28
When you think of C-title tech edit destinations, does Harvard Business Review come to mind? It should. Join us as executive editor Eric Hellweg walks us through the many changes he's overseen at the title since his SWMS appearance last year. It's hard to think of a better site to reach senior executives across so many different industries.
SWMS Targets: John Dix, Network World
Submitted by Christy Whitmore on Wed, 2010-05-05 08:06
Network World continues to be a must-pitch title for not just networking products, but IT in general. EIC John Dix has spent a half-hour with us to discuss NWW's edit trajectory for Q3 and Q4, as well as the title's contributed content opportunities. He also reveals how his team works with the IDG News Service as IDG continues to centralize its operations.

SWMS Tech Edit Spotlight: USA Today
Submitted by Christy Whitmore on Wed, 2010-04-21 13:09
Getting coverage in USA Today isn't easy -- even for the biggest tech vendors. There are some side doors, however. We explore the publications tech coverage in print and online, its rising presence in social media, and how you can crack the code. Featured: audio clips from a fresh interview with senior editor Jon Swartz and insight from online tech editor Michelle Kessler.