The Economist

The Economist's 'Lean Back' is Now 'Marketing Unbound'

Lean Back 2.0, The Economist Group's marketing blog, is now called Marketing Unbound, renamed to better reflect its mission as a platform for "progressive" marketers in global corporations. Lean Back "was a great title originally but it needed refreshing," says editor Mercedes Cardona.

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Tech Edit Spotlight: Re/code 'Voices'

Re/code may now belong to Vox, but that hasn't stopped PR from coveting placements in Re/code's Voices section. One important piece of good news for PR: Re/code still accepts one-offs. Inc., IDG, Forbes Entrepreneur and other sites prefer contributors who can deliver multiple posts on a given topic. Still others, such as The Economist's Lean Back blog, prefer contributors whose posts consistently deliver strong traffic and shares.

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Profile: Alexandra Suich, The Economist

The Economist's Alexandra Suich can write about pretty much anything she chooses. For PR that's both good and bad news. When pitching her, where does one start? "What we try to do is pull together what others might write as individual stories and put together bigger ones," Alexandra tells us. "We need to write about things earlier [than others], and we need to avoid repeating what other people are writing about."

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Martin Giles Exits The Economist for Venture Capital

Add The Economist's Martin Giles to the list of tech reporters joining the VC world. Martin yesterday officially joined Wing Venture Capital to "develop deep and actionable insights in core areas of interest to Wing and its portfolio companies." In short, Martin is now private property. We can no longer get access to his prodigious mind for the price of an Economist subscription.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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