vendor as publisher

SWMS Alert: Cisco's "The Network"

Check out Cisco’s newly launched content site, “The Network.” If you've got a seven-figure budget, this is how it's done. The site showcases how much engagement a given item has generated. Readers can easily share content on Twitter and Facebook and embed a widget into their web site. Among the site's many freelance contributors are names you know: Bill Bulkeley. Betsy Corcoran. Marc Gunther. Steve Wildstrom. Herding these cats is former Forbes.com editor Wendy Tanaka. Cisco even has three IT pros dedicated to the site's infrastructure.

With all this, what does success look like?

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Alert: Cisco's Edit Stars

What do Bill Bulkeley, Betsy Corcoran, John Dodge and Marc Gunther have in common?

These veteran business journalists all have turned up as freelance writers for Cisco.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Editorial Teleconference: Harry McCracken, Technologizer

Embarking on his third year at the helm of Technologizer, Harry McCracken will take us behind the scenes at one of the industry's most successful tech blogs. As successful as he is, Harry remains approachable, but his success raises the bar for tech PR pros. Here are the latest keys to pitching paydirt.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Facebook Group & @SWMSTweet: Latest Feeds

The latest feeds include: The FT, Tech Goes Strong, WaPo, Beta 260, BloombergBusinessWeek, and more.
Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMSTweet: The Latest Feed

Here is the latest subscriber-only feed from @SWMSTweet:

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Research and Insights: Vendor Media - publish yourself

A collection of vendor media examples and news.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Targets - Jason Brooks, site manager, eWeek Labs

 eWeek at long last has launched "eWeek Labs," a community web site that lets users, vendors and PR pros submit content for publication. Any "enterprise" product is fair game -- but what exactly is an enterprise product these days? Could be about anything, right? Join us Mar. 30 as Ziff Davis Enterprise's Debra Donston and Jason Brooks describe how it all works and how PR pros can get visibility for their clients.  

 

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMSTweet & Facebook: 3/11/10 – 3/28/10

IDG edit. dir. John Gallant: Social media drives between 10%- 25% of IDG's enterprise site traffic. IDG's home pages (IW.com, CW.com) get more traffic than its other pages.

The era of "vendor-as-publisher" is here. The trick: finding vendors who grasp publishing's editorial values: clarity, credibility, service.

Got 2 min. to see some good vendor content? It's a primer on botnets -- funny, smart, with a call to action. http://bit.ly/bkfE7h 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Tweet: Journo reacts to spate of ethics lapses

An off-the-record response from a trade reporter to yesterday's SWMS Alert on the true costs of journo ethics lapses.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Tweet: From the week of Feb 7, 2010

SWMSTweet from the week of 2/7/09

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Pages