TechWeb

SWMSTweet: Lundquist, Kirkpatrick, TechTarget, Don Clark and more

SWMSTweet this week:

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SWMS Targets: Dan Frommer, SplatF.com; Jason Lopez, Byte.com

Got a consumer tech story to tell? If you’re feeling adventurous, consider telling it to Dan Frommer and Jacob Lopez. Frommer, from SplatF.com, and Lopez, from Byte.com, love Apple. Beyond that the similarity ends. Frommer is a cranky veteran who really doesn’t want to hear from you because he struggles just to get through the day. Jacob (who goes by “Jay”) is a friendly, untethered rookie reporter who covers OS X and mobile games for a publication dedicated to the consumerization of IT.

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SWMS: Friday Morning Offsite 8/12/11 Focus: Placing a panelist

Placing speakers on panels? -- easier said than done. 

 How do you accomplish this without buying a sponsorship?
What if your executive isn't well-known?
How do you accomplish it without buying a sponsorship?
 

TechWeb exec Lenny Heymann has worked in live events since 1997 and knows the game. 

 
 

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SWMSTweet: The BrainYard, TechWeb on the iPad, the Economist, and more

Here's what you might have missed on @SWMSTweet last week....

  • The Brainyard & social business
  • TechWeb iPad app update from @dberlind
  • Tips on pitching the Economist
  • & more

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SWMS Analysis: "Social Business"

When CNN devotes four minutes of TV to Yammer -- as it did yesterday -- you know social business has arrived.

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SWMS Alert: TechWeb's Fritz Nelson on Product Launches

TechWeb editorial director Fritz Nelson has seen hundreds of tech product launches during his 20+ years in the business. Below he shares with us a list of 2010 do's, don'ts and observations.

Thank you Fritz!

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SWMS Tech Edit Spotlight: Product Launches - with BONUS Content!

Planning a launch? The client expects big things. Probably too big. With a bit of imagination, you can deliver good results even when the usual suspects take a pass, but what constitutes success in today's media environment?

We heard from:  
Fritz Nelson -  TechWeb
Dylan Tweney - Wired.com
Charles Cooper  - CBSNews.com
David Spark  - Spark Media Solutions
Colin Crook  - Voce Communications
Leigh Anne Varney  - veteran indie PR pro
 
 

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SWMS Analysis: Android Edit -- Wicked Hot

If you've got an Android angle, pitch it.
 

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SWMS Tweet: The latest feed

 
In our latest update from @SWMSTweet and SWMS Online on Facebook:
Fortune, Forbes, Time, Technologizer, WaPo, Techweb, The Wall Street Journal, Wired, Demand Media, Business Insider, tablets, paywalls, crowdsourcing and more.

 

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SWMS Alert: Wake-Up Call -- Virtual Trade Shows


 

Yes, that's InformationWeek editor-in-chief Rob Preston. Where the hell is he?

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