Ziff Davis

Tech Edit Spotlight: Tech Video - tools, tactics and tips

Tech Edit Spotlight on Tech Video
September 2009

What exactly is "good" tech video? And could you sell that definition to your clients? This SWMS Tech Edit Spotlight will answer both questions. Trade and business media often don't understand their own intentions with their video efforts, making it difficult for PR pros to pitch ideas. Some edit outlets accept B-roll, but what kind and under what circumstances? And what must clients do to succeed in the video era? You'll be surprised at how easy it can be.

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SWMS Reporter's Notebook: Ohlhorst, TechWeb, BusinessWeek

SWMS Reporter's Notebook: Ohlhorst, TechWeb, BusinessWeek
Monday, August 17, 2009
 
 
Former CMP and Ziff Davis Media editor Frank Ohlhorst is preparing to launch Channel Tech Center, a new edit-driven site serving resellers.

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Ohlhorst to Launch 'Channel Tech Center'

Former CMP and Ziff Davis Media editor Frank Ohlhorst is preparing to launch Channel Tech Center, a new edit-driven site serving resellers. Comprising a web site and an e-mail newsletter, Channel Tech Center will "exemplify ways to integrate products into multi-tier solutions and highlight the opportunities for solution providers." Based on Frank's experience, expect lots of product reviews.

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TechWeb Prepares Interop TV

TechWeb will stage live TV programming from Interop next week in Las Vegas. After Tuesday's and Wednesday's keynote, "Interop TV" will broadcast from approximately 10a until the show floor closes. It will operate on Thursday as well, though not as late into the day.

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Ziff Davis Editors Take Pay Cut

Ziff Davis Enterprise editors took a ten percent pay cut last week, sources say.

That's par for the course these days. According to American Business Media via BtoB Online, b-to-b print ad pages declined 29.7 percent in Q1, while trade show revenue dropped 20.1 percent.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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