video

SWMS Analysis: Three Rising WSJ Video Stars

SWMS Analysis: Three Rising WSJ Video Stars
Monday, August 03, 2009
 
You know the video work of WSJ.com's Andy Jordan and AllThingsD's Katie Boehret. What about Lauren Goode, Courtney Banks and Marisa Taylor? Ever pitch them a video idea? Considering their ease on camera and the types of products they review, perhaps you should.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight: The New York Times

Tech Edit Spotlight: The New York Times
July 2009
 
It may be under the gun every which way, but who wouldn't want coverage in the New York Times? The NYT wants to be where technology impacts society. That’s the sweet spot. But with more than 1,200 on the edit side, it’s easy to oversimplify. That’s why we delve into the blogs, the weekend Business sections and the multimedia opportunities that await.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Research and Insight: A few questions about slide shows, video

 
If a video first runs on a client’s blog, would they still consider it?
Get the buy-in first... that way you might be able to build "middle  ground" into it that pleases the client and also pleases PC World.  If it's not a sales-y video with partisan tone, a publication will run it even though it has appeared on a blog.
Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

TechWeb Prepares Interop TV

TechWeb will stage live TV programming from Interop next week in Las Vegas. After Tuesday's and Wednesday's keynote, "Interop TV" will broadcast from approximately 10a until the show floor closes. It will operate on Thursday as well, though not as late into the day.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Thu, 2014-08-14 18:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

Thu, 2014-08-14 18:31

Like you, we saw a crapload of recent keystrokes dedicated to Robin Williams. Not that he didn't deserve it, of course. Here's... Read more

Mon, 2014-08-04 06:58

Content marketing mavens are abuzz about an eBook from Lee Odden and Joe Pulizzi.... Read more

Pages