video

SWMS Editorial Teleconference - Video Tools Workshop with David Strom

SWMS Tool Workshop: Video, measurement
with special guest presenter David Strom

 

You know video is hot and getting hotter. But if you're in b-to-b, you're in a different game. Special guest David Strom demonstrates how online software demos have changed how companies like Symantec and Altiris get the word out. Also on the agenda: how best to get that tech video distributed far and wide... and a deep-dive on tools to help measure video success. 

 

 

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SWMS Editorial Teleconference: Fritz Nelson, TechWeb TV

Fritz Nelson, executive producer
TechWeb TV
September 2009

You won’t find a more experienced tech b-to-b video producer than Fritz Nelson. Luckily for PR, he’s quite responsive and wants to open his door for virtually any worthy tech vendor. But these are early days, and tech PR hasn’t quite figured out how best to harness the power of TechWeb TV. The gist of Fritz’s advice: your executive must speak directly and answer the questions. They also can demo their software products using TechWeb’s Reviewcam tools. A new live San Francisco-based TechWeb show called “Valley View” has been soft-launched and will be rolled out full-force in 2010. And Fritz Nelson will be at the center of it all.

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Tech Edit Spotlight: Tech Video - tools, tactics and tips

Tech Edit Spotlight on Tech Video
September 2009

What exactly is "good" tech video? And could you sell that definition to your clients? This SWMS Tech Edit Spotlight will answer both questions. Trade and business media often don't understand their own intentions with their video efforts, making it difficult for PR pros to pitch ideas. Some edit outlets accept B-roll, but what kind and under what circumstances? And what must clients do to succeed in the video era? You'll be surprised at how easy it can be.

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When Computers Make the Assignments

Who needs assignment editors? Not Demand Studios.

A division of Santa Monica, CA-based Demand MediaDemand Studios uses computers to spot content most likely to be read and watched. Its fascinating approach may influence MSM business models if paywalls don't work out.

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SWMS Reporter's Notebook: Ohlhorst, TechWeb, BusinessWeek

SWMS Reporter's Notebook: Ohlhorst, TechWeb, BusinessWeek
Monday, August 17, 2009
 
 
Former CMP and Ziff Davis Media editor Frank Ohlhorst is preparing to launch Channel Tech Center, a new edit-driven site serving resellers.

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That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

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