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SWMS Strategic: Behind TechCrunch TV

TechCrunch TV creative director Paul Carr is braced for the barbs. He co-hosts a TCTV show preemptively named "Too Long, Didn't Watch." He responds swiftly to viewer criticisms. In this Apr. 25 blog post, Carr concedes that "from a technical standpoint, I have absolutely no idea what I'm doing: I'm a content person, not a broadcasting or technology person -- so I've been busily surrounding myself with people who have been doing that stuff for years." 

 

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"What Works?" Tips and Highlights from the first half of 2010

As we reach the midway point of 2010, we thought we'd do something new: replay for you the most important takeaways from the 2010 SWMS editorial teleconferences so far. Hear the audio selections in which leading reporters, editors and bloggers dispense wisdom beyond the usual cliché “Don’t call… email.” We found four consistent themes throughout the first six months of the year: data, SEO, context, and conte

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SWMS Editorial Teleconference - Eric Hellweg, editor, HarvardBusinessReview.org

When you think of C-title tech edit destinations, does Harvard Business Review come to mind? It should. Join us as executive editor Eric Hellweg walks us through the many changes he's overseen at the title since his SWMS appearance last year. It's hard to think of a better site to reach senior executives across so many different industries.

 

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SWMS Targets: Julia Angwin, senior technology editor, Wall Street Journal

With big changes to Digits and a new daily video to discuss, Wall Street Journal senior technology editor Julia Angwin makes a return appearance on the SWMS editorial teleconference series. Angwin blogs infrequently and appears occasionally on Digits video. But she manages a team of crack bloggers who produce many Digits posts as well as the product analysis video series called Worth It?

Julia also teases with information about a coming database journalism project and the importance of thinking visually while working on story ideas.

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SWMS Targets: John Dix, Network World

Network World continues to be a must-pitch title for not just networking products, but IT in general. EIC John Dix has spent a half-hour with us to discuss NWW's edit trajectory for Q3 and Q4, as well as the title's contributed content opportunities. He also reveals how his team works with the IDG News Service as IDG continues to centralize its operations.

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SWMS Targets: Omar Gallaga, contributor, NPR All Tech Considered

Omar Gallaga is a busy man -- a reporter for the Austin American-Statesman and a contributor to NPR's All Tech Considered. If you're in PR, you know how exciting it is to get two hits with one dialog. Join us and find out what that takes.

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SWMS Targets: Nick Wingfield, The Wall Street Journal

Nick Wingfield ranks among the most respected WSJ tech reporters. Nick has thoughts to share about the ingredients of WSJ stories, what constitutes "news" to him, and how WSJ's outlook is evolving overall. He also has more than a decade of experience fielding unsolicited pitches and tells us he wants to discuss what works for him and what doesn't.  

 

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SWMS Teleconference: Scott Budman, host, NBC TechNow

SWMS Teleconference:  Scott Budman, host, NBC TechNow

If only all TV journalists were as tech-savvy as NBC Bay Area’s Scott Budman. Or as responsive to PR.

Your big challenge with Scott is, can you tell your story visually? Will it play well on TV? Scott does blog at NBCBayArea.com. But it’s got to work on TV. That leaves out just about all software. Gadgets? Good. Just about any hardware will do.

Scott also says he’s interested in user-centric pieces, but he has so little time. He’s not going to shoot MOS footage except perhaps in front of an Apple store the night before the iPad goes on sale. So why not shoot some of your own, and send it to him along with a pitch?

That’s our suggestion. But Scott makes many of his own in the notes to your right.

 

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SWMS Editorial Teleconference - Nick Barber, online video producer, IDG News Service

Nick Barber, online video producer

IDG News Service

December 2009
 
He's the IDG "influencer" you probably don't know much about. Yet his work is seen worldwide and gets traction few other IDG journalists can claim. Do you know the kinds of video segments Nick Barber cranks out each week during his "World Tech Update"? Does he accept B-roll? If so, what kinds? Which IDG brands carry his stuff? Get the answer to these questions and much more in this SWMS Editorial Teleconference.
 
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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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