USA Today

Editorial Teleconference: Ed Baig, USA Today

Few "targets" are sweeter than USA Today, so PR is fortunate to have someone on the scene as earnest as Ed Baig. He writes for print and web, contributes to USA Today's tech blog, and perhaps you've even seen him in front of a video camera a time or two.

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"How-To's" Dominate Most Popular Articles

Consumer tech coverage dominated while enterprise tech coverage was all but absent from January's "most e-mailed" and "most popular" articles in the WSJ, NYT, Forbes.com, USA Today and News.com, according to SWMS research.

Here's what else we turned up.

* Photo essays ranked as the first, second or third most popular content at News.com on 12 of the 15 weekdays we studied. Examples: Cracking Open the Xbox 360 Elite (Jan. 14, via TechRepublic) and LEDs in Your Contact Lenses? (Jan. 22). Photo essays typically are fun to view and generate more page views than articles.

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Jon Swartz, USA Today

Jon Swartz, reporter
USAToday
January 2008
 
SF Tech Staff & beat changes
“We’re reconstituting tech coverage.” Nancy Blair Tech Editor Jon Swartz: His beat is moving more toward social networking. He'll be picking up Yahoo and eBay, Oracle, Symantec, McAfee and “pitching in more on Google”
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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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