Pitching infographics is a great new way to get edit attention.
But there's an art to it. The data must be newsworthy. PR must understand edit workflow. But the payoff can be sweet.
We've studied this topic for a year or more. Here's the state of the art.
As we reach the midway point of 2010, we thought we'd do something new: replay for you the most important takeaways from the 2010 SWMS editorial teleconferences so far. Hear the audio selections in which leading reporters, editors and bloggers dispense wisdom beyond the usual cliché “Don’t call… email.” We found four consistent themes throughout the first six months of the year: data, SEO, context, and conte
From our subscriber only feed @SWMSTweet:
Getting coverage in USA Today isn't easy -- even for the biggest tech vendors. There are some side doors, however. We explore the publications tech coverage in print and online, its rising presence in social media, and how you can crack the code. Featured: audio clips from a fresh interview with senior editor Jon Swartz and insight from online tech editor Michelle Kessler.
It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.
From @SWMSTweet - Insight into the way some top journalists tweet:
Former USA Today and Conde Nast Portfolio reporter Kevin Maney is set to announce a new editorially-driven web site staffed by a small group of independent, experienced journalists.
SWMS Analysis: Why Now for Digital Editions
Monday, July 27, 2009
Gannett next week will offer a digital edition of USAToday that offers exact replicas of the print pages, with the following enhancements:
* embedded videos playable from the newspaper content
* interactive puzzles and games, including Sudoku
* interactive USA Today Snapshot infographics
* a text-to-speech capability that "reads" articles to you
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